Hi Lex & MJ — this is the whole thinking behind partnering with She & HER, laid out so you can see exactly what we'd build together and what it's worth. It starts the way you asked for it to: with intention, not a pitch for your feed.
Front to back — each one answers a single question.
How the partnership actually unfolds — from your yes to a role that compounds. Five steps.
You bring the truth of two women who found each other. We bring the rooms, the production, and the receipts — and it compounds from there.
A sapphic-couple creator studio — one in front, one behind the camera — and why intention, not ad reads, is exactly what makes them worth building with.
Lex and MJ aren’t “real-estate TikTokers.” They’re a livestream-native sapphic-couple studio with a filmmaker built in — Lex (@strangelylex — 146K on TikTok, 119K on Instagram, plus a live audience on Twitch and Kick) in front, MJ, film-school trained, behind the camera. They built a live audience first, grew a quarter-million-strong couple brand whose hit videos clear 1–6 million views apiece, and now run a real-estate account pulling thousands of views per listing — all telling the truth about two women who left small religious Texas towns and found each other. They turned down a pile of brand pitches and said yes to She & HER because they want intention, not ad reads. This prices that — and it starts by building, not by cashing in.
Lead with the sapphic-couple comedy × beauty × wellness × real-estate stack — the come-out-in-Texas story and the couple dynamic are the trust engine, and the receipts back it: their hit videos clear 1–6M views apiece, reach that dwarfs a 146K follower count. Price them on views and engagement, not followers — that gap is the whole point. What’s thin isn’t the reach — it’s the deal history: a following this large and this engaged has never been monetized, by choice. That untapped, view-viral, high-trust audience is exactly what She & HER builds on.
Room you haven’t worked yet. Your audience lives on TikTok, IG, and Twitch — but there’s a whole world of sapphic community spaces (Reddit’s WLW rooms, community forums, the parts of the internet where women go looking for each other) you’ve simply never needed to tap. That’s not a gap — it’s open room. It’s exactly the kind of community She & HER is built to help you step into: an audience that’s ready for you and hasn’t met you yet.
Who's watching — HypeAuditor. 64% women, 73% aged 18–34, 67% U.S., with Dallas, Houston, Austin and Tyler among their top cities and a majority-single audience. Instagram audience-quality score 86/100 — 74% real followers. This isn't an audience adjacent to She & HER's user; it is She & HER's user.
| What brands pay | For |
|---|---|
| $5K base | TikTok video — base holds at their ~$5.2K average, then climbs with the hit ↓ see the escalator |
| $4.5K base | Instagram Reel / post — same escalator on a breakout |
| $6–12K/mo | Content-partner retainer — 4–6 co-created pieces, non-exclusive |
| +20–40% | Usage / whitelisting — brand runs the piece as its own paid ad |
| $3–8K | Event appearance / activation |
| $500–5K | Real-estate content — Lex’s license, sourced & geo-targeted |
The base is honest — it’s priced on their real ~124K-view average, what HypeAuditor values at ~$5.2K a post. But their hits don’t behave like the average: they clear 1–6M views. So the deal is written to pay for what actually happens — the fee escalates with the views instead of leaving that reach on the table.
Grounded in HypeAuditor data: ~124K-view average → ~$5.2K base; 1–6M-view hits drive the escalator. The structure lets us hold an honest floor and still quote the viral ceiling. Verified via HypeAuditor, Aug 28 2026.
Ranked by where their content already performs and how well the category pays — the map for where She & HER points the sourcing engine first.
| Vertical | Proven reach | Fit | Sourced-deal priority |
|---|---|---|---|
| Real estate / proptech | Lex’s TX license + a growing RE account | ★★★★★ | #1 — cash, licensed, geo-targeted, under-tapped |
| Dating / social / wellness apps | Multi-million-view couple content | ★★★★★ | #2 — values-aligned, premium multiplier |
| Beauty & fashion | 2.3M on the “mascara/lip gloss” bit | ★★★★★ | #3 — proven reach, broad demand |
| Women’s sports / WNBA | Dallas Wings superfandom | ★★★★★ | #4 — rising category, local, ownable |
| Gaming / energy | Twitch/Kick + 1.3M stream clip | ★★★★★ | Affiliate lane — product + code, not cash |
Two women who left the same kind of town and found each other — you can sponsor that, but you can’t cast it.
Their Worth prices the floor. This is the upside. The composite measures what they're worth to brands as they already are. It can't see the value the partnership creates — the things neither the ambassador alone nor a brand alone can make, that compound every cycle. This is the number that turns a Moment into an Ambassador Year, and it's the part we own.
The benchmarks price who they are today. The engine prices who we become together — and that's the number that only moves up.
Here’s how we’d package a brand deal to get you top dollar. We never sell a single post — we build three tiers, so a brand can start with one moment and grow into a whole season, or a year. It gives you the room to land a real commitment, not a one-off, and it lets the right brand lock in before someone else does.
How it grows. Most brands start with one Moment. Run it well and the same brand comes back — Moment → Season → Ambassador Year. Each proof point earns the next, and a one-time check turns into steady, recurring income. You’re not chasing a new deal every month; you’re building a relationship that compounds.
Their real calendar for the next ninety days — and where She & HER plugs into each moment.
The honest two-way. What we ask of you, and what we bring back — so nobody's guessing.
The runway — exactly what the first ninety days look like, and who carries each piece. Three phases.
Papered, onboarded, and posting.
In the rooms, on the ground.
Package the proof, decide the next chapter.
Ninety days to prove intention scales — access, production, and receipts, before anyone signs for longer.